Area market snapshot · in London

Soho property market

Updated 5 October 2026 · refreshed daily

Map: Soho sits in central London, mostly in City of Westminster.
Median asking price
£1,780,000↑ 210% above London

519 for sale · London £575k

Median sold price · 12 months to January 2026
£1,070,000↑ 104% above London

London £525k

Typical asking range
Typical asking range (middle half of listings) and median
MarketRange lowMedianRange high
Soho£950,000£1,780,000£3,875,000
London£400,000£575,000£895,000

Each band covers the middle half of asking prices.

How Soho differs from London
  • A typical 2-bed asks £1.6m here, compared to £500k across London
  • Flats are 93% of what's for sale, compared to 67% across London
The last 30 days

More homes came onto the market in Soho than left it

New listings
84

No change · was 84

Price cuts
42

↑ 75% · was 24

Went off market
53

↑ 165% · was 20

Typical time listed
108 days

before going off the market

Changes compare with the prior 30 days.

Asking prices

Where homes in Soho sit by price band, against London

Homes for sale in Soho skew pricier than in London

8% of Soho listings ask under £600k, a smaller share than London (53%)

Share of current listings by asking-price band
Price bandSoho listingsSoho shareLondon share
<£600k408%53%
£600k–1m10520%26%
£1m–1.5m6212%9%
£1.5m–2m8416%4%
£2m–2.5m428%2%
£2.5m–3m255%2%
£3m+16131%4%

Prices by property type

Current listings and Land Registry sales in Soho, set against London

Flats are 93% of homes for sale in Soho, against 67% across London

Share of homes for sale by property type
property typeSohoLondon
Flats (485 for sale)£93£67
Terraced (24 for sale)£5£13

Flats in Soho ask £1.7m, 254% more than London flats (£480k)

Median asking price of current listings; the count under each row

Median asking price by property type
property typeSohoLondon
Flats (485 for sale)£1,700,000£480,000
Terraced (24 for sale)£7,500,000£650,000

Price per square foot

Sold · 12 months to July 2026
£1,298per sq ft↑ 118% above London

68 matched sales

London: £596 per sq ft

Asking · current listings
£1,674per sq ft↑ 151% above London

414 listings with a known floor area

London: £666 per sq ft

Sold prices per sq ft in Soho are down 23% over 10 years, to £1,298

London: up 16% to £596 over the same period

Sold price per square foot over time (12-month windows ending each quarter); the chart plots each line as the percentage change since its first point
Window endsSohoLondon
Sept 2016£1,676£515
Dec 2016£1,677£523
Mar 2017£1,672£525
Jun 2017£1,703£529
Sept 2017£1,663£533
Dec 2017£1,663£535
Mar 2018£1,591£536
Jun 2018£1,569£535
Sept 2018£1,592£534
Dec 2018£1,477£533
Mar 2019£1,486£530
Jun 2019£1,393£526
Sept 2019£1,388£524
Dec 2019£1,417£525
Mar 2020£1,466£529
Jun 2020£1,499£531
Sept 2020£1,519£536
Dec 2020£1,508£547
Mar 2021£1,509£555
Jun 2021£1,447£562
Sept 2021£1,449£564
Dec 2021£1,453£566
Mar 2022£1,453£571
Jun 2022£1,508£579
Sept 2022£1,545£595
Dec 2022£1,506£605
Mar 2023£1,498£608
Jun 2023£1,506£609
Sept 2023£1,448£605
Dec 2023£1,464£601
Mar 2024£1,453£600
Jun 2024£1,461£600
Sept 2024£1,503£602
Dec 2024£1,525£605
Mar 2025£1,507£606
Jun 2025£1,451£607
Sept 2025£1,317£606
Dec 2025£1,304£604
Mar 2026£1,292£601
Jun 2026£1,293£598
Jul 2026£1,298£596

Homes sold in Soho

Completed sales
154↓ 28% vs previous year

Previous 12 months: 213 sales

Median sold price
£1,070,000↑ 104% above London

London: £525,000

The median sold price in Soho is down 4% over the last 10 years, to £1.1m

London: up 27% to £525k over the same period

Median sold price over time (12-month windows ending each quarter); the chart plots each line as the percentage change since its first point
Window endsSohoLondon
Mar 2016£1.1m£415k
Jun 2016£1.2m£425k
Sept 2016£1.2m£430k
Dec 2016£1.2m£435k
Mar 2017£1.3m£440k
Jun 2017£1.2m£445k
Sept 2017£1.2m£450k
Dec 2017£1.3m£455k
Mar 2018£1.2m£459k
Jun 2018£1.3m£459k
Sept 2018£1.3m£458k
Dec 2018£1.2m£457k
Mar 2019£1.2m£455k
Jun 2019£1.2m£455k
Sept 2019£1.2m£455k
Dec 2019£1.3m£460k
Mar 2020£1.3m£465k
Jun 2020£1.2m£465k
Sept 2020£1.2m£475k
Dec 2020£1.0m£490k
Mar 2021£1.2m£500k
Jun 2021£1.1m£510k
Sept 2021£1.1m£505k
Dec 2021£1.1m£500k
Mar 2022£1.1m£500k
Jun 2022£1.2m£500k
Sept 2022£1.3m£520k
Dec 2022£1.3m£525k
Mar 2023£1.3m£525k
Jun 2023£1.3m£526k
Sept 2023£1.2m£525k
Dec 2023£1.2m£522k
Mar 2024£1.2m£522k
Jun 2024£1.2m£521k
Sept 2024£1.3m£525k
Dec 2024£1.4m£525k
Mar 2025£1.3m£526k
Jun 2025£1.1m£530k
Sept 2025£1.3m£530k
Dec 2025£1.0m£528k
Jan 2026£1.1m£525k

154 homes sold in Soho in the 12 months to January 2026, 26% below Soho's five-year norm of 208 a year

London is 2% above its own five-year norm

Homes sold over time (12-month windows ending each quarter)
Window endsSoho
Mar 2016260
Jun 2016235
Sept 2016211
Dec 2016209
Mar 2017177
Jun 2017211
Sept 2017215
Dec 2017209
Mar 2018198
Jun 2018174
Sept 2018170
Dec 2018172
Mar 2019179
Jun 2019193
Sept 2019186
Dec 2019172
Mar 2020176
Jun 2020133
Sept 2020126
Dec 2020128
Mar 2021129
Jun 2021186
Sept 2021191
Dec 2021185
Mar 2022194
Jun 2022164
Sept 2022193
Dec 2022210
Mar 2023195
Jun 2023205
Sept 2023192
Dec 2023208
Mar 2024218
Jun 2024212
Sept 2024222
Dec 2024208
Mar 2025212
Jun 2025191
Sept 2025178
Dec 2025165
Jan 2026154

What listings offer

Soho has fewer gardens and fewer chain-free homes and less parking than London.

Gardens
15%

Fewer gardens than London

15% of listings have a garden; London: 53%. 76 of 519 listings have a garden. Counted from listing descriptions, so treat as a lower bound.
Parking
23%

Less parking than London

23% of listings have parking or a garage; London: 42%. 119 of 519 listings have parking or a garage. Counted from listing descriptions, so treat as a lower bound.
Chain-free
7%

Fewer chain-free homes than London

7% of listings are listed as chain-free; London: 27%. 37 of 519 listings are listed as chain-free. Counted from listing descriptions, so treat as a lower bound.

Recent sales in Soho

The newest completed sales registered with HM Land Registry

AddressSoldPrice
Flat 6, 30 Floral Street · WC2E 9DPFlat · LeaseholdJul 2026£650,000
Flat 29, Furnival Mansions Wells Street · W1T 3PLFlat · LeaseholdJul 2026£499,950
Flat B, 6 Garrick Street · WC2E 9BHFlat · LeaseholdJul 2026£680,000
Apartment G01, 3 Pearson Square · W1T 3BGFlat · LeaseholdJul 2026£1,900,000
Apartment 3, Centre Point Tower, 101 - 103 New Oxford Street · WC1A 1DBFlat · LeaseholdJul 2026£9,000,000

Current listings worth a look

Picked by simple rules, not adverts: cheapest, most space, gardens

Watching the Soho market?

Perch sends you the new listings, price drops and off-market moves that match your search, every morning, from every estate agent we track.

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Looking at one home in Soho?

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How nearby areas compare

Current listings around Soho

AreaFor saleMedian asking
Soho519£1.8m
Fitzrovia346£1.8m
Mayfair319£3.9m
Holborn430£900k
Marylebone820£1.6m
Lisson Grove1,216£1m
Belgravia918£1.9m
Angel611£750k
Clerkenwell582£765k
King's Cross496£725k
Regent's Park299£1.5m
Londonbenchmark63,455£575k

Key facts about Soho

  • Falling: the median sold price in Soho is down 4% over the last 10 years and down 24% over the last 12 months.
  • Homes for sale skew pricier than in London: 8% of current listings in Soho ask under £600k, against 53% across London.
  • Sales are running well below Soho's five-year norm: 154 homes sold in the 12 months to January 2026, against a norm of 208 a year; 84 homes came onto the market in the last 30 days and 53 left it.

Soho property market: common questions

Where is Soho?

Soho sits in central London, mostly in City of Westminster. Figures for Soho cover listings within about 1 km of its centre (the dashed ring on the map), not an official boundary.

What is the average house price in Soho?

The median asking price across the 519 homes for sale in Soho is £1,780,000 (as of 5 October 2026). We quote the median (the middle listing) rather than a mean, because a handful of very expensive homes would pull a mean upwards. Half of listings ask between £950,000 and £3,875,000. That is 210% above London. Homes that actually sold in Soho went for a median £1,070,000 (Land Registry, 12 months to January 2026).

Are house prices in Soho rising or falling?

Falling. Based on HM Land Registry completed sales, the median sold price in Soho is down 4% over the last 10 years and down 24% over the last 12 months (12 months to January 2026). These medians compare the homes that happened to sell in each window, so they mix price movement with changes in what sold.

Is Soho cheaper than London?

No: asking prices in Soho are typically higher than across London. The median asking price in Soho is £1,780,000 against £575k across London: 210% above London. Some of that gap reflects what is for sale in each place rather than like-for-like value. The premium holds from the lower end to the top of the market.

How many homes are for sale in Soho?

519 homes are on the market in Soho right now, up 5% since 1 Sept, 84 of them listed in the last 30 days. Perch counts every listing it tracks across estate agents and portals, refreshed daily.

Are house prices being cut in Soho?

42 listings in Soho had their asking price reduced in the last 30 days, about 8% of the homes currently for sale.

How long are homes on the market in Soho?

Of the Soho listings that came off the market in the last 30 days and that we first saw after we began tracking the area, the typical one had been advertised for 108 days. Coming off the market usually means sold subject to contract, but it can also mean withdrawn, so treat this as time advertised rather than time to sell.

How much do flats and houses cost in Soho?

The median asking price for a flat in Soho is £1,700,000. Houses are quoted by type rather than as one figure, because the mix moves the number more than the market does: the largest group on the market is terraced houses, at a median £7,500,000 across 24 listings. The Prices by property type chart on this page covers every type we track.

How much is a two-bedroom flat in Soho?

The median asking price for a two-bedroom flat in Soho is £1,650,000, across 187 current listings.

What is the price per square foot in Soho?

In Soho, homes that sold went for a median £1,298 per sq ft (HM Land Registry and EPC data), and current listings with a known floor area ask a median £1,674 per sq ft.

How these numbers are made

  • Asking figures: Current listings we track across estate agents and portals (519 in Soho), refreshed daily, as of 5 October 2026. We quote medians, never means, and suppress anything based on fewer than 5 listings. Figures for Soho cover listings within about 1 km of its centre (the dashed ring on the map), not an official boundary.
  • Off market and time listed: Off-market counts include only listings confirmed off the market after a short grace period; "typical time listed" is time advertised, not time to sell. We have tracked Soho since May 2025.
  • London comparisons: The same daily snapshot taken across the whole of London, so both sides of every comparison share one basis. Where a comparison spans all property types, some of the gap reflects what is for sale here.
  • Sold figures: HM Land Registry price paid data. Sold prices and sales counts cover the 12 months to January 2026; sold price per square foot covers the 12 months to July 2026, with floor areas from EPC certificates (the two run on different pipelines, and the latest months are left out while sales are still being registered). England and Wales; new-builds and non-standard transactions excluded.

Contains HM Land Registry data © Crown copyright and database right 2026, licensed under the Open Government Licence v3.0, and Energy Performance of Buildings Data: England and Wales © Crown copyright.