Area market snapshot · in London

Soho property market

Updated 20 August 2026 · refreshed daily

Map: Soho sits in central London, mostly in City of Westminster.
Median asking price
£1,797,500↑ 227% above London

London: £550k

452 homes for sale in Soho. Half of them ask between £969k and £3.8m. Updated 20 August 2026.

Median sold price
£966,000↑ 83% above London

158 Land Registry sales in the 12 months to December 2025 · London £528k

Typical asking range
Typical asking range (middle half of listings) and median
MarketRange lowMedianRange high
Soho£968,750£1,797,500£3,775,000
London£399,000£550,000£850,000

Buying in Soho typically costs more than London: the median asking price is 227% higher, and the premium holds from the lower end to the top of the market.

Each band covers the middle half of asking prices.

How Soho differs from London
  • A typical 2-bed asks £1.6m here, compared to £500k across London
  • Only 15% of listings have a garden, compared to 52% across London
  • Only 22% of listings have parking, compared to 43% across London
The last 30 days

More homes came onto the market in Soho than left it

New listings
69

↑ 11% · was 62

Price cuts
23

↓ 48% · was 44

Went off market
45

↓ 2% · was 46

Typical time listed
105 days

before going off the market

Changes compare with the prior 30 days.

Asking prices

Where homes in Soho sit by price band, against London

Homes for sale in Soho skew pricier than in London

7% of Soho listings ask under £600k, a smaller share than London (54%)

Share of current listings by asking-price band
Price bandSoho listingsSoho shareLondon share
<£600k337%54%
£600k–1m9220%26%
£1m–1.5m6615%8%
£1.5m–2m6013%4%
£2m–2.5m358%2%
£2.5m–3m215%2%
£3m+14532%4%

Asking prices by type

All homes for sale in Soho, set against London

Flats are the most common property type for sale in Soho and ask 216% more than London flats

Median asking price by property type
property typeSohoLondon
Flat (376 for sale · 83%)£1,500,000£475,000
Maisonette (9 for sale · 2%)£1,895,500£450,000
Penthouse (35 for sale · 8%)£3,950,000£1,100,000
House (8 for sale · 2%)£4,250,000£995,000
Townhouse (16 for sale · 4%)£6,250,000£1,100,000

Price per square foot

Sold · 12 months to June 2026
£1,293per sq ft↑ 116% above London

78 matched sales

London: £598 per sq ft

Asking · current listings
£1,672per sq ft↑ 154% above London

344 listings with a known floor area

London: £658 per sq ft

Asking price per sq ft by property type in Soho

Current listings with a known floor area; the count under each row

Median asking price per sq ft by property type
property typeSohoLondon
Flats (315 listings)£1,670£692

Asking against sold price per sq ft by property type in Soho

Today's listings against Land Registry sales in the 12 months to June 2026

TypeAskingSoldAsking vs sold
Flat / maisonette£1,670315 listings£1,29274 sales+29.3%

Per square foot, so size differences are already taken out; what remains is a mix of pricing, condition and which homes happen to be for sale versus sold. Context, not a discount.

Sold price per sq ft by property type in Soho

Median sold price per sq ft by property type
property typeSohoLondon
Flat / maisonette (74 sales)£1,292£616

Sold prices per sq ft in Soho are down 23% over 10 years, to £1,293

London: up 16% to £598 over the same period

Sold price per square foot over time (12-month windows ending each quarter)
Window endsSohoLondon
Sept 2016£1,676£515
Dec 2016£1,677£523
Mar 2017£1,672£525
Jun 2017£1,703£529
Sept 2017£1,663£533
Dec 2017£1,663£535
Mar 2018£1,591£536
Jun 2018£1,569£535
Sept 2018£1,592£534
Dec 2018£1,477£533
Mar 2019£1,486£530
Jun 2019£1,393£526
Sept 2019£1,388£524
Dec 2019£1,417£525
Mar 2020£1,466£529
Jun 2020£1,499£531
Sept 2020£1,519£536
Dec 2020£1,508£547
Mar 2021£1,509£555
Jun 2021£1,447£562
Sept 2021£1,449£564
Dec 2021£1,453£566
Mar 2022£1,453£571
Jun 2022£1,508£579
Sept 2022£1,545£595
Dec 2022£1,506£605
Mar 2023£1,498£608
Jun 2023£1,506£609
Sept 2023£1,448£605
Dec 2023£1,464£601
Mar 2024£1,453£600
Jun 2024£1,461£600
Sept 2024£1,503£602
Dec 2024£1,525£605
Mar 2025£1,507£606
Jun 2025£1,451£607
Sept 2025£1,317£606
Dec 2025£1,304£604
Mar 2026£1,292£601
Jun 2026£1,293£598

Sold figures: HM Land Registry and EPC data, excluding new-builds. Asking figures: current listings with a known floor area.

Homes sold in Soho

Land Registry records for the 12 months to December 2025

Completed sales
158↓ 24% vs previous year

Previous 12 months: 208 sales

Median sold price
£966,000↑ 83% above London

London: £527,500

Market pace
-24%well below 5-year norm

vs Soho's norm of 208 sales a year · London: +2%

Sales are running well below Soho's five-year norm; London is 2% above its own norm.

How sold prices have moved by property type in Soho

Median sold price in the 12 months to December 2025 against the same window one and five years earlier

TypeSalesMedianvs 1 year agovs 5 years ago
All types158£966k-31.0%-6.4%
Flat / maisonette153£950k-29.6%-4.0%

Changes compare medians of different homes sold in each window, so they mix price movement with what happened to sell; cells with fewer than 30 sales at either end are n/a.

Median sold price by property type in Soho

Number of sales in the window under each type

Median sold price by property type
property typeSohoLondon
Flat / maisonette (153 sales)£950,000£430,000
Terraced (5 sales)£3,250,000£591,000

The median sold price in Soho is down 13% over 10 years, to £966k

Now 83% above London (£528k)

Median sold price over time (12-month windows ending each quarter)
Window endsSohoLondon
Mar 2016£1.1m£415k
Jun 2016£1.2m£425k
Sept 2016£1.2m£430k
Dec 2016£1.2m£435k
Mar 2017£1.3m£440k
Jun 2017£1.2m£445k
Sept 2017£1.2m£450k
Dec 2017£1.3m£455k
Mar 2018£1.2m£459k
Jun 2018£1.3m£459k
Sept 2018£1.3m£458k
Dec 2018£1.2m£457k
Mar 2019£1.2m£455k
Jun 2019£1.2m£455k
Sept 2019£1.2m£455k
Dec 2019£1.3m£460k
Mar 2020£1.3m£465k
Jun 2020£1.2m£465k
Sept 2020£1.2m£475k
Dec 2020£1.0m£490k
Mar 2021£1.2m£500k
Jun 2021£1.1m£510k
Sept 2021£1.1m£505k
Dec 2021£1.1m£500k
Mar 2022£1.1m£500k
Jun 2022£1.2m£500k
Sept 2022£1.3m£520k
Dec 2022£1.3m£525k
Mar 2023£1.3m£525k
Jun 2023£1.3m£526k
Sept 2023£1.2m£525k
Dec 2023£1.2m£521k
Mar 2024£1.2m£522k
Jun 2024£1.2m£521k
Sept 2024£1.3m£525k
Dec 2024£1.4m£525k
Mar 2025£1.3m£526k
Jun 2025£1.1m£530k
Sept 2025£1.2m£530k
Dec 2025£966k£528k

158 homes sold in Soho in the 12 months to December 2025, 24% fewer than the year before

Previous 12 months: 208

Homes sold over time (12-month windows ending each quarter)
Window endsSoho
Mar 2016260
Jun 2016235
Sept 2016211
Dec 2016209
Mar 2017177
Jun 2017211
Sept 2017215
Dec 2017209
Mar 2018198
Jun 2018174
Sept 2018170
Dec 2018172
Mar 2019179
Jun 2019193
Sept 2019186
Dec 2019172
Mar 2020176
Jun 2020133
Sept 2020126
Dec 2020128
Mar 2021129
Jun 2021186
Sept 2021191
Dec 2021185
Mar 2022194
Jun 2022164
Sept 2022193
Dec 2022210
Mar 2023195
Jun 2023205
Sept 2023192
Dec 2023208
Mar 2024218
Jun 2024212
Sept 2024222
Dec 2024208
Mar 2025212
Jun 2025191
Sept 2025173
Dec 2025158

Recent sales in Soho

The newest completed sales registered with HM Land Registry

AddressSoldTypePrice£/sq ft
Flat 7, Fielding Court, 28 Earlham Street · WC2H 9LNJun 2026Flat / maisonette · Leasehold£985,000£1,326
Flat 3, 110 Great Portland Street · W1W 6PQJun 2026Flat / maisonette · Leasehold£820,000£1,029
Flat 63, 49 Hallam Street · W1W 6JPJun 2026Flat / maisonette · Leasehold£485,000£1,502
Apartment 6, 17 Three Kings Yard · W1K 4JTJun 2026Flat / maisonette · Leasehold£3,950,000£4,267
5a Mount Street · W1K 3NEJun 2026Flat / maisonette · Leasehold£6,400,000n/a
Flat 8, 3 Tottenham Mews · W1T 4ABMay 2026Flat / maisonette · Leasehold£1,200,000£2,065
Flat 18, Harlequin Court, 20 Tavistock Street · WC2E 7NZMay 2026Flat / maisonette · Leasehold£1,300,000£1,491
Apartment 5, 90 Great Portland Street · W1W 7NTMay 2026Flat / maisonette · Leasehold£1,750,000n/a
Flat 22, Furnival Mansions Wells Street · W1T 3PLMay 2026Flat / maisonette · Leasehold£525,000£1,219
Flat 4, Meridian House, 3 Upper St Martin'S Lane · WC2H 9NYApr 2026Flat / maisonette · Leasehold£555,000£1,121
Flat 2, Collingwood House, 103 New Cavendish Street · W1W 6XHApr 2026Flat / maisonette · Leasehold£817,350£1,245
Second Floor Flat, 95 Great Titchfield Street · W1W 6RRApr 2026Flat / maisonette · Leasehold£670,000n/a

Contains HM Land Registry and EPC data.

What listings offer

Gardens
15%

Fewer gardens than London

15% of listings have a garden; London: 52%. 66 of 452 listings have a garden. Counted from listing descriptions, so treat as a lower bound.
Parking
22%

Less parking than London

22% of listings have parking or a garage; London: 43%. 101 of 452 listings have parking or a garage. Counted from listing descriptions, so treat as a lower bound.
Chain-free
8%

Fewer chain-free homes than London

8% of listings are listed as chain-free; London: 28%. 36 of 452 listings are listed as chain-free. Counted from listing descriptions, so treat as a lower bound.

Current listings worth a look

Picked by simple rules, not adverts: cheapest, most space, gardens

Watching the Soho market?

Perch sends you the new listings, price drops and off-market moves that match your search, every morning, from every estate agent we track.

Set up my daily briefing

How nearby areas compare

Current listings around Soho

AreaFor saleMedian askingMedian 2-bedSold £/sq ftHouses
Soho452£1.8m£1.6m£1,2936%
Fitzrovia279£1.9m£1.8m£1,2935%
Mayfair313£3.9m£2.8mn/a9%
Holborn384£900k£1m£1,0414%
Marylebone713£1.6m£1.5m£1,1475%
Londonbenchmark62,310£550k£500k£59831%

Soho property market: common questions

Where is Soho?

Soho sits in central London, mostly in City of Westminster. Figures for Soho cover listings within about 1 km of its centre (the dashed ring on the map), not an official boundary.

What is the average house price in Soho?

The median asking price across the 452 homes for sale in Soho is £1,797,500 (as of 20 August 2026). We quote the median (the middle listing) rather than a mean, because a handful of very expensive homes would pull a mean upwards. Half of listings ask between £968,750 and £3,775,000. That is 227% above London. Homes that actually sold in Soho went for a median £966,000 (Land Registry, 12 months to December 2025).

How many homes are for sale in Soho?

452 homes are on the market in Soho right now, 69 of them listed in the last 30 days. Perch counts every listing it tracks across estate agents and portals, refreshed daily.

Are house prices being cut in Soho?

23 listings in Soho had their asking price reduced in the last 30 days, about 5% of the homes currently for sale.

How long are homes on the market in Soho?

Of the Soho listings that came off the market in the last 30 days and that we first saw after we began tracking the area, the typical one had been advertised for 105 days. Coming off the market usually means sold subject to contract, but it can also mean withdrawn, so treat this as time advertised rather than time to sell.

How much do flats and houses cost in Soho?

The median asking price for a flat in Soho is £1,697,500; for a house it is £6,500,000. Use the property type and bedroom filters on this page for a finer cut.

What is the price per square foot in Soho?

In Soho, homes that sold went for a median £1,293 per sq ft (HM Land Registry and EPC data), and current listings with a known floor area ask a median £1,672 per sq ft.

How these numbers are made

  • Asking figures: Current listings we track across estate agents and portals (452 in Soho), refreshed daily, as of 20 August 2026. We quote medians, never means, and suppress anything based on fewer than 5 listings. Figures for Soho cover listings within about 1 km of its centre (the dashed ring on the map), not an official boundary.
  • Off market and time listed: Off-market counts include only listings confirmed off the market after a short grace period; "typical time listed" is time advertised, not time to sell. We have tracked Soho since May 2025.
  • London comparisons: The same daily snapshot taken across the whole of London, so both sides of every comparison share one basis. Where a comparison spans all property types, some of the gap reflects what is for sale here.
  • Sold figures: HM Land Registry price paid data for the 12 months to December 2025 (the latest months are left out while sales are still being registered), with floor areas from EPC certificates. England and Wales; new-builds and non-standard transactions excluded.

Contains HM Land Registry data © Crown copyright and database right 2026, licensed under the Open Government Licence v3.0, and Energy Performance of Buildings Data: England and Wales © Crown copyright.