Fitzrovia property market
Updated 20 August 2026 · refreshed daily
London: £550k
279 homes for sale in Fitzrovia. Half of them ask between £1m and £2.9m. Updated 20 August 2026.
108 Land Registry sales in the 12 months to December 2025 · London £528k
| Market | Range low | Median | Range high |
|---|---|---|---|
| Fitzrovia | £1,000,000 | £1,900,000 | £2,900,000 |
| London | £399,000 | £550,000 | £850,000 |
Buying in Fitzrovia typically costs more than London: the median asking price is 245% higher, and the premium holds from the lower end to the top of the market.
Each band covers the middle half of asking prices.
- A typical 2-bed asks £1.8m here, compared to £500k across London
- Only 18% of listings have a garden, compared to 52% across London
- Only 19% of listings have parking, compared to 43% across London
More homes came onto the market in Fitzrovia than left it
↑ 174% · was 19
↓ 37% · was 27
No change · was 25
before going off the market
Changes compare with the prior 30 days.
Asking prices
Where homes in Fitzrovia sit by price band, against London
Homes for sale in Fitzrovia skew pricier than in London
6% of Fitzrovia listings ask under £600k, a smaller share than London (54%)
| Price band | Fitzrovia listings | Fitzrovia share | London share |
|---|---|---|---|
| <£600k | 18 | 6% | 54% |
| £600k–1m | 42 | 15% | 26% |
| £1m–1.5m | 40 | 14% | 8% |
| £1.5m–2m | 52 | 19% | 4% |
| £2m–2.5m | 28 | 10% | 2% |
| £2.5m–3m | 38 | 14% | 2% |
| £3m+ | 61 | 22% | 4% |
Asking prices by type
All homes for sale in Fitzrovia, set against London
Flats are the most common property type for sale in Fitzrovia and ask 268% more than London flats
| property type | Fitzrovia | London |
|---|---|---|
| Maisonette (6 for sale · 2%) | £1,575,000 | £450,000 |
| Flat (239 for sale · 86%) | £1,750,000 | £475,000 |
| Townhouse (6 for sale · 2%) | £3,600,000 | £1,100,000 |
| House (7 for sale · 3%) | £4,250,000 | £995,000 |
| Penthouse (15 for sale · 5%) | £4,750,000 | £1,100,000 |
The step from two to three bedrooms in Fitzrovia adds 44% to the asking price (London: 30%)
| size | Fitzrovia | London |
|---|---|---|
| Studio (8 for sale) | £837,500 | £300,000 |
| 1 bed (69 for sale) | £999,000 | £360,000 |
| 2 beds (112 for sale) | £1,800,000 | £500,000 |
| 3 beds (61 for sale) | £2,595,000 | £650,000 |
| 4 beds (17 for sale) | £3,000,000 | £900,000 |
| 5+ beds (12 for sale) | £7,437,500 | £1,692,000 |
Median asking price for every size and type on the market in Fitzrovia
| Size | Flat | Penthouse | House | Maisonette | All types |
|---|---|---|---|---|---|
| Studio | £700k7 | n/a | n/a | n/a | £838k8 |
| 1 bed | £995k66 | n/a | n/a | n/a | £999k69 |
| 2 beds | £1.8m104 | £2.0m6 | n/a | n/a | £1.8m112 |
| 3 beds | £2.6m48 | £6.7m6 | n/a | n/a | £2.6m61 |
| 4 beds | £2.2m10 | n/a | n/a | n/a | £3m17 |
| 5+ beds | n/a | n/a | n/a | n/a | £7.4m12 |
| All sizes | £1.8m239 | £4.8m15 | £4.3m7 | £1.6m6 | £1.9m279 |
Median asking price, with the number for sale below it. Combinations with fewer than 5 listings are shown as n/a. Types shown are the four most common in the area.
Price per square foot
55 matched sales
London: £598 per sq ft
221 listings with a known floor area
London: £658 per sq ft
Asking price per sq ft by property type in Fitzrovia
Current listings with a known floor area; the count under each row
| property type | Fitzrovia | London |
|---|---|---|
| Flats (206 listings) | £1,698 | £692 |
Asking against sold price per sq ft by property type in Fitzrovia
Today's listings against Land Registry sales in the 12 months to June 2026
| Type | Asking | Sold | Asking vs sold |
|---|---|---|---|
| Flat / maisonette | £1,698206 listings | £1,29353 sales | +31.3% |
Per square foot, so size differences are already taken out; what remains is a mix of pricing, condition and which homes happen to be for sale versus sold. Context, not a discount.
Sold price per sq ft by property type in Fitzrovia
| property type | Fitzrovia | London |
|---|---|---|
| Flat / maisonette (53 sales) | £1,293 | £616 |
Sold prices per sq ft in Fitzrovia are down 18% over 10 years, to £1,293
London: up 16% to £598 over the same period
| Window ends | Fitzrovia | London |
|---|---|---|
| Sept 2016 | £1,584 | £515 |
| Dec 2016 | £1,608 | £523 |
| Mar 2017 | £1,591 | £525 |
| Jun 2017 | £1,591 | £529 |
| Sept 2017 | £1,563 | £533 |
| Dec 2017 | £1,568 | £535 |
| Mar 2018 | £1,465 | £536 |
| Jun 2018 | £1,477 | £535 |
| Sept 2018 | £1,591 | £534 |
| Dec 2018 | £1,476 | £533 |
| Mar 2019 | £1,476 | £530 |
| Jun 2019 | £1,399 | £526 |
| Sept 2019 | £1,402 | £524 |
| Dec 2019 | £1,405 | £525 |
| Mar 2020 | £1,410 | £529 |
| Jun 2020 | £1,470 | £531 |
| Sept 2020 | £1,416 | £536 |
| Dec 2020 | £1,513 | £547 |
| Mar 2021 | £1,552 | £555 |
| Jun 2021 | £1,461 | £562 |
| Sept 2021 | £1,455 | £564 |
| Dec 2021 | £1,435 | £566 |
| Mar 2022 | £1,403 | £571 |
| Jun 2022 | £1,399 | £579 |
| Sept 2022 | £1,419 | £595 |
| Dec 2022 | £1,422 | £605 |
| Mar 2023 | £1,424 | £608 |
| Jun 2023 | £1,433 | £609 |
| Sept 2023 | £1,422 | £605 |
| Dec 2023 | £1,408 | £601 |
| Mar 2024 | £1,418 | £600 |
| Jun 2024 | £1,440 | £600 |
| Sept 2024 | £1,482 | £602 |
| Dec 2024 | £1,522 | £605 |
| Mar 2025 | £1,421 | £606 |
| Jun 2025 | £1,358 | £607 |
| Sept 2025 | £1,293 | £606 |
| Dec 2025 | £1,298 | £604 |
| Mar 2026 | £1,290 | £601 |
| Jun 2026 | £1,293 | £598 |
Sold figures: HM Land Registry and EPC data, excluding new-builds. Asking figures: current listings with a known floor area.
Homes sold in Fitzrovia
Land Registry records for the 12 months to December 2025
Previous 12 months: 151 sales
London: £527,500
vs Fitzrovia's norm of 147 sales a year · London: +2%
Sales are running well below Fitzrovia's five-year norm; London is 2% above its own norm.
How sold prices have moved by property type in Fitzrovia
Median sold price in the 12 months to December 2025 against the same window one and five years earlier
| Type | Sales | Median | vs 1 year ago | vs 5 years ago |
|---|---|---|---|---|
| All types | 108 | £1.0m | -32.1% | -0.5% |
| Flat / maisonette | 103 | £967k | -30.7% | -0.8% |
Changes compare medians of different homes sold in each window, so they mix price movement with what happened to sell; cells with fewer than 30 sales at either end are n/a.
Median sold price by property type in Fitzrovia
Number of sales in the window under each type
| property type | Fitzrovia | London |
|---|---|---|
| Flat / maisonette (103 sales) | £967,000 | £430,000 |
| Terraced (5 sales) | £4,350,000 | £591,000 |
The median sold price in Fitzrovia is down 11% over 10 years, to £1.0m
Now 91% above London (£528k)
| Window ends | Fitzrovia | London |
|---|---|---|
| Mar 2016 | £1.1m | £415k |
| Jun 2016 | £1.1m | £425k |
| Sept 2016 | £1.1m | £430k |
| Dec 2016 | £1.1m | £435k |
| Mar 2017 | £1.1m | £440k |
| Jun 2017 | £1.3m | £445k |
| Sept 2017 | £1.2m | £450k |
| Dec 2017 | £1.3m | £455k |
| Mar 2018 | £1.3m | £459k |
| Jun 2018 | £1.3m | £459k |
| Sept 2018 | £1.4m | £458k |
| Dec 2018 | £1.3m | £457k |
| Mar 2019 | £1.3m | £455k |
| Jun 2019 | £1.1m | £455k |
| Sept 2019 | £1.1m | £455k |
| Dec 2019 | £1.1m | £460k |
| Mar 2020 | £1.1m | £465k |
| Jun 2020 | £1.1m | £465k |
| Sept 2020 | £928k | £475k |
| Dec 2020 | £1.0m | £490k |
| Mar 2021 | £1.3m | £500k |
| Jun 2021 | £1.1m | £510k |
| Sept 2021 | £1.2m | £505k |
| Dec 2021 | £1.2m | £500k |
| Mar 2022 | £1.1m | £500k |
| Jun 2022 | £1.1m | £500k |
| Sept 2022 | £1.1m | £520k |
| Dec 2022 | £1.1m | £525k |
| Mar 2023 | £1.2m | £525k |
| Jun 2023 | £1.3m | £526k |
| Sept 2023 | £1.2m | £525k |
| Dec 2023 | £1.2m | £521k |
| Mar 2024 | £1.3m | £522k |
| Jun 2024 | £1.4m | £521k |
| Sept 2024 | £1.4m | £525k |
| Dec 2024 | £1.5m | £525k |
| Mar 2025 | £1.4m | £526k |
| Jun 2025 | £1.1m | £530k |
| Sept 2025 | £1.1m | £530k |
| Dec 2025 | £1.0m | £528k |
108 homes sold in Fitzrovia in the 12 months to December 2025, 28% fewer than the year before
Previous 12 months: 151
| Window ends | Fitzrovia |
|---|---|
| Mar 2016 | 177 |
| Jun 2016 | 164 |
| Sept 2016 | 155 |
| Dec 2016 | 144 |
| Mar 2017 | 127 |
| Jun 2017 | 148 |
| Sept 2017 | 161 |
| Dec 2017 | 161 |
| Mar 2018 | 159 |
| Jun 2018 | 138 |
| Sept 2018 | 127 |
| Dec 2018 | 118 |
| Mar 2019 | 110 |
| Jun 2019 | 112 |
| Sept 2019 | 111 |
| Dec 2019 | 108 |
| Mar 2020 | 118 |
| Jun 2020 | 102 |
| Sept 2020 | 100 |
| Dec 2020 | 102 |
| Mar 2021 | 107 |
| Jun 2021 | 144 |
| Sept 2021 | 147 |
| Dec 2021 | 147 |
| Mar 2022 | 143 |
| Jun 2022 | 126 |
| Sept 2022 | 141 |
| Dec 2022 | 151 |
| Mar 2023 | 143 |
| Jun 2023 | 146 |
| Sept 2023 | 142 |
| Dec 2023 | 141 |
| Mar 2024 | 147 |
| Jun 2024 | 143 |
| Sept 2024 | 152 |
| Dec 2024 | 151 |
| Mar 2025 | 157 |
| Jun 2025 | 140 |
| Sept 2025 | 125 |
| Dec 2025 | 108 |
Recent sales in Fitzrovia
The newest completed sales registered with HM Land Registry
| Address | Sold | Type | Price | £/sq ft |
|---|---|---|---|---|
| Flat 3, 110 Great Portland Street · W1W 6PQ | Jun 2026 | Flat / maisonette · Leasehold | £820,000 | £1,029 |
| Flat 63, 49 Hallam Street · W1W 6JP | Jun 2026 | Flat / maisonette · Leasehold | £485,000 | £1,502 |
| Flat 8, 3 Tottenham Mews · W1T 4AB | May 2026 | Flat / maisonette · Leasehold | £1,200,000 | £2,065 |
| Flat 22, 22 Park Crescent · W1B 1PD | May 2026 | Flat / maisonette · Leasehold | £757,500 | £1,497 |
| Apartment 5, 90 Great Portland Street · W1W 7NT | May 2026 | Flat / maisonette · Leasehold | £1,750,000 | n/a |
| Flat 22, Furnival Mansions Wells Street · W1T 3PL | May 2026 | Flat / maisonette · Leasehold | £525,000 | £1,219 |
| Flat 2, Collingwood House, 103 New Cavendish Street · W1W 6XH | Apr 2026 | Flat / maisonette · Leasehold | £817,350 | £1,245 |
| Second Floor Flat, 95 Great Titchfield Street · W1W 6RR | Apr 2026 | Flat / maisonette · Leasehold | £670,000 | n/a |
| Apartment 202, 7 Pearson Square · W1T 3BP | Apr 2026 | Flat / maisonette · Leasehold | £2,600,000 | £2,065 |
| Flat 5, 61 Charlotte Street · W1T 4PF | Mar 2026 | Flat / maisonette · Leasehold | £1,450,000 | n/a |
| Flat 7, 21 - 22 Nassau Street · W1W 7AG | Mar 2026 | Flat / maisonette · Leasehold | £725,000 | n/a |
| Flat 31, Hallam Court, 77 Hallam Street · W1W 5HB | Mar 2026 | Flat / maisonette · Leasehold | £925,000 | n/a |
Contains HM Land Registry and EPC data.
What listings offer
Fewer gardens than London
18% of listings have a garden; London: 52%. 50 of 279 listings have a garden. Counted from listing descriptions, so treat as a lower bound.Less parking than London
19% of listings have parking or a garage; London: 43%. 52 of 279 listings have parking or a garage. Counted from listing descriptions, so treat as a lower bound.Fewer chain-free homes than London
5% of listings are listed as chain-free; London: 28%. 13 of 279 listings are listed as chain-free. Counted from listing descriptions, so treat as a lower bound.Current listings worth a look
Picked by simple rules, not adverts: cheapest, most space, gardens
Sovereign House, 19-23 Fitzroy Street, London, W1T
As of 20 August 2026
Weymouth Street, Marylebone, London W1W
As of 20 August 2026
Highwood House, Ogle Street, Fitzrovia, W1W 6YH
As of 20 August 2026
Harley House, Marylebone, NW1 4
As of 20 August 2026
Watching the Fitzrovia market?
Perch sends you the new listings, price drops and off-market moves that match your search, every morning, from every estate agent we track.
Set up my daily briefingHow nearby areas compare
Current listings around Fitzrovia
| Area | For sale | Median asking | Median 2-bed | Sold £/sq ft | Houses |
|---|---|---|---|---|---|
| Fitzrovia | 279 | £1.9m | £1.8m | £1,293 | 5% |
| Soho | 452 | £1.8m | £1.6m | £1,293 | 6% |
| Marylebone | 713 | £1.6m | £1.5m | £1,147 | 5% |
| Mayfair | 313 | £3.9m | £2.8m | n/a | 9% |
| Regent's Park | 261 | £1.4m | £1.2m | £878 | 12% |
| Londonbenchmark | 62,310 | £550k | £500k | £598 | 31% |
Fitzrovia property market: common questions
Where is Fitzrovia?
Fitzrovia sits in north-west London, mostly in City of Westminster, about 2 miles from the centre.
What is the average house price in Fitzrovia?
The median asking price across the 279 homes for sale in Fitzrovia is £1,900,000 (as of 20 August 2026). We quote the median (the middle listing) rather than a mean, because a handful of very expensive homes would pull a mean upwards. Half of listings ask between £1,000,000 and £2,900,000. That is 245% above London. Homes that actually sold in Fitzrovia went for a median £1,007,500 (Land Registry, 12 months to December 2025).
How many homes are for sale in Fitzrovia?
279 homes are on the market in Fitzrovia right now, 52 of them listed in the last 30 days. Perch counts every listing it tracks across estate agents and portals, refreshed daily.
Are house prices being cut in Fitzrovia?
17 listings in Fitzrovia had their asking price reduced in the last 30 days, about 6% of the homes currently for sale.
How long are homes on the market in Fitzrovia?
Of the Fitzrovia listings that came off the market in the last 30 days and that we first saw after we began tracking the area, the typical one had been advertised for 118 days. Coming off the market usually means sold subject to contract, but it can also mean withdrawn, so treat this as time advertised rather than time to sell.
How much do flats and houses cost in Fitzrovia?
The median asking price for a flat in Fitzrovia is £1,797,500; for a house it is £3,625,000. Use the property type and bedroom filters on this page for a finer cut.
What is the price per square foot in Fitzrovia?
In Fitzrovia, homes that sold went for a median £1,293 per sq ft (HM Land Registry and EPC data), and current listings with a known floor area ask a median £1,671 per sq ft.
How these numbers are made
- Asking figures: Current listings we track across estate agents and portals (279 in Fitzrovia), refreshed daily, as of 20 August 2026. We quote medians, never means, and suppress anything based on fewer than 5 listings.
- Off market and time listed: Off-market counts include only listings confirmed off the market after a short grace period; "typical time listed" is time advertised, not time to sell. We have tracked Fitzrovia since May 2025.
- London comparisons: The same daily snapshot taken across the whole of London, so both sides of every comparison share one basis. Where a comparison spans all property types, some of the gap reflects what is for sale here.
- Sold figures: HM Land Registry price paid data for the 12 months to December 2025 (the latest months are left out while sales are still being registered), with floor areas from EPC certificates. England and Wales; new-builds and non-standard transactions excluded.
Contains HM Land Registry data © Crown copyright and database right 2026, licensed under the Open Government Licence v3.0, and Energy Performance of Buildings Data: England and Wales © Crown copyright.